Somewhere in the western Mediterranean, a fishing trawler is doing what it does every morning. The crew left before dawn, running the same route their fathers ran. But alongside the catch, sea bream, red mullet, maybe some squid, the nets...
I've built brands for other people most of my adult life. Big ones. The kind with budgets that would make your eyes water and boardrooms where you couldn't see the table for lawyers. But the moment I understood what a...